Video del día del padre para reclutar voluntarios para la Campaña de Obama 2012

Siendo día del padre hoy (junio 19)  en los Estados Unidos, la campaña de Barack Obama diseminó una invitación firmada por Michelle Obama para ver un interesante video que invita a ser parte, durante el verano, de los primeros esfuerzos de organización y campaña para la reelección del Presidente. Un excelente ejemplo de storytelling con un vínculo emocional adecuado al día.

Felipe —

As families around the country get together to celebrate fathers today, I’m thinking about dads like Alex.

Alex is the father of two boys and two girls, ages six to 13. During the week, he works the 6 a.m. to 2 p.m. shift as a front-desk supervisor at a Seattle hotel. After work and on the weekends, he devotes his time to a summer organizing program that’s giving more than 1,500 first-time organizers the training they need to help build this movement in their communities.

He says he hopes this organizing work will help teach his kids the power one person can have — that if “they see something that needs to be changed, they know they can make a difference.”

I wanted to share a video of Alex explaining what prompted him to join this program and devote his summer to this work.

I was really moved by what he had to say. Take a look, and share it with a dad you’re thinking about today:

Today, I’m also proud of my husband, the man who drove our first daughter and me home from the hospital 13 years ago next month, determined to be the kind of father he hadn’t had for himself.

Barack often says he decided that day that if he could be anything in life, he’d be a good dad, and he dedicated himself then and there to making sure our daughter had every opportunity he could provide.

When it comes down to it, that’s why we’re all here — Barack, Alex, myself, and everyone who’s part of this campaign. We’re all working to make sure we leave our kids with a country that’s fairer and more full of opportunity — just as our parents did for us.

Thank you for being part of that work, and part of this campaign.

Wishing you a happy Father’s Day,

Michelle

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